Melissa Lee: Martin, how do you think about Apple's China market share and whether or not its stance in China is impaired permanently...?
Martin Yang: Certainly, I think the pressure on Apple in China come from a couple sources. Internally, I think Apple is taking a questionable product strategy with iPhone 6E. Usually those lower end models will help Apple to gain share in markets such as China, but 6E, with a single camera on the back and a higher-than-expected price point is a very poor new addition to the portfolio to gain share. And additionally, Apple's competitive pressure in China is very different. A lot of local competitors is able to offer much more compelling hardware features, such as camera foldable designs and thin form factor to offer a much better differentiation on the hardware side. And third point is the competition on Apple in China where Apple's software advantage is much weakened in China. That also helped competitors gain share at a more structural basis.
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