Berna Barshay on activist pressure on retailers

Companies have spent a ton of time and effort to get e-commerce operations in alignment with bricks-and-mortar stores when it comes to marketing and customer experience because they know it is the best way to build customer loyalty and increase share of wallet.  Why un-do all this work, work that was grounded in good corporate strategy… whether we are talking about Kohl’s, Macy’s, or any other company.

~ Berna Barshay, retail expert at Empire Financial Research, "Kohl’s, Guess and other consumer companies are facing off with activist investors. One expert says it’s a signal of optimism," MarketWatch.com, April 12, 2022