Benjamin Franklin on persuasion

If you want to persuade, appeal to interest not to reason.

~ Benjamin Franklin

Tom Bernhardt on uncertainty and success

People naturally hate uncertainty, but the ability to deal with it is critical to success.  And it’s not just about business; it’s a pervasive attitude and discipline. 

The ability to say “I don’t know” or “it’s probably this, but might be that” is a vital component of critical thinking.  It’s also a prerequisite to having a constructive discussion with others, especially those having a different view. 

When people fall into a cognitive gravity well of certain belief, the intractability makes them unable to listen and evaluate contrary information and perspectives.  They become less than useless.  Unfortunately that’s where most people increasingly are these days.

~ Tom Bernhardt, September 29, 2021

Kevin Duffy on persuasion

You can lead a horse to water, but you can't put a gun to its head.

~ Kevin Duffy

Sean Duffy on the gentle art of persuasion

You can lead a horse to water…. but it's better to just throw him in!

~ Sean Duffy