Everyone is trying to be mission-driven these days. Some companies are founded on that mission. Others have come around to it, and others are not as authentic.
~ John Chirico, co-head of North American banking, capital markets and advisory at Citigroup Inc. "For Chobani, Allbirds, Other Coming IPOs, Greed Is Out. Do-Gooding Is In.," The Wall Street Journal, September 7, 2021
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