Brian Schartz on the retail investor and parallels to 2000

We have also taken note of the significant spike in retail trading activities.  In our mid-year letter last summer, we referenced a friend who had gone from asking for help rebalancing his retirement funds to opening a Robinhood account to day trade option contracts in a matter of months.  The financial press has been littered with similar anecdotes, and retail trading account openings have been extraordinarily strong over the course of 2020.  We are reminded of the E-Trade and Ameritrade account openings of the late 1990’s by scores of unsophisticated traders who thought that they knew how to invest, simply by virtue of making a lot of money trading in the run up to the dot-com bubble.  Of course, when that bubble popped, their trading accounts suffered mightily and most found themselves in new careers.  These new market participants CANNOT determine valuation simply because they lack the experience and training necessary to make those determinations.

~ Brian Schartz, Downtown Associates 2020 Year End Letter, January 26, 2021

Ameritrade online trading commercial
Circa 1999-2000