One suggestion is to wait for the tide to go out and see who’s been swimming naked. Surviving a hostile environment is one of the most reliable predictors of future success. At the end of 1999, Jeff Bezos was the leader in a crowded race for e-commerce gold. After the dot-com bust, his stock price was 95% lower, but he had the field all to himself.
~ Kevin Duffy, "The Trouble With Conformity," The Coffee Can Portfolio, p. 4, November 2, 2020
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