Whitney George on the omnichannel model

There are some good retailers who have done the combination correctly.  People don't believe it.  There's still a huge catalog business out there.  Online has really cannibalized the catalog business more than it has the in-store business.  At the end of the day, if somebody's online, they have to have a delivery system for you to get the merchandise.  And so setting up warehouses all over the country is one way to do it, but using your stores more proactively as distribution centers for online sales and bringing people into the stores can work very nicely.  I think there's a good combination out there of doing two or all three of those kinds of merchandising under one roof.

~ Whitney George, interview with Albert Lu, YouTube, 35:00 mark, April 5, 2017