Mar 13, 2020

Allan Stevo on news and confirmation bias

There’s an aspect of confirmation bias that marketers have long understood as significant: the more education you have, the more successful you’ve been inside a system, the less likely you are to see contradictory information from unfamiliar sources as valid. Also, the less likely you are to approach the ideas presented to you by a trusted source in a circumspect fashion.

Basically, if you’ve got a PhD, you eat most of what’s fed to you, as long as it’s fed to you by the right people.

And the news doesn’t just have a way of getting people opinionated, it has a way of making one feel educated, almost expert on a topic.

~ Allan Stevo, "Suddenly Everyone is a Coronavirus Expert," LewRockwell.com, March 13, 2020

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