Raife Giovinazzo on separating emotion from investing

In investing you have to deny your emotions, like Odysseus sailing by the sirens in Greek mythology. Put wax in your ears or tie yourself to the mast - otherwise, you're going to drown along the cliffs.

~ Raife Giovinazzo, research director, Fuller & Thaler Asset Management, "Beware of Happy Memories," Fortune, March 1, 2017