[I'd been taught that] business and capitalism were based on exploitation: exploitation of consumers, workers, society and the environment. I believed that "profit" was a necessary evil at best and certainly not a desirable goal for society as a whole. However, becoming an entrepreneur completely changed my life. Everything I believed about business was proven to be wrong.
No one is forced to trade with a business; customers have competitive alternatives in the marketplace; employees have competitive alternatives for their labor; investors have different alternatives and places to invest their capital. Investors, labor, management, suppliers — they all need to cooperate to create value for their customers.
In other words, business is not a zero-sum game with a winner and a loser. It is a win, win, win, win game.
~ John Mackey, founder and CEO, Whole Foods Market, "The Transformation of John Mackey," Mises.org, June 13, 2008, by Ralph R. Reiland
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