In the public eye, Enron's mission was nothing more than the cover story for a massive fraud. But what brought Enron down was something more complex - and more tragic - than simple thievery. The tale of Enron is a story of human weakness, of hubris and greed and rampant self-delusion; of ambition run amok; of a grand experiment in the deregulated world; of a business model that didn't work; and of smart people who believed their next gamble would cover their last disaster - and who couldn't admit they were wrong.
~ Peter Elkind and Bethany McLean, The Smartest Guys in the Room, p. xxi
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