David Novack on the success of KFC and Pizza Hut in China

Not everybody in China can come to the United States; it's a very expensive thing to do. But you can experience what is a part of the U.S.  The power of the brand is immense. 

When I first went to China in 1997, you would see the parents in line, and they would buy food for their kids.  But they couldn't afford to necessarily buy anything for themselves.  [That's no longer the case.]  The consuming class is growing so rapidly.  People say it's about 300 million people now, and in eight years, it will be 600 million.

~ David Novack, CEO of Yum! Brands, "How Do You Say Yum in Chinese," Barron's, January 30, 2012