Chris Mayer on the importance of qualitative factors to investing

As I get older and I hope wiser as an investor, I find myself giving much greater weight to fuzzier concepts such as culture and governance and competitive positioning.  The numbers ultimately have to make sense, but these qualitative factors underpin my investment decisions in a way they didn't when I was younger.  Experience - that is being burned when these factors were absent - have taught me to pay attention.

~ Chris Mayer, quote of the week from Dan Ferris on the Stansberry Investor Hour, 12:00 mark, November 12, 2020