Shaun Rein: Chinese consumers are buying local brands

Chinese consumers are cutting back.  They are buying local brands right now not because they're being told to by the government, but because they're patriotic, just like the Canadians are buying Canadian to offset the Trump tariffs and also because Chinese products are cheaper and just better right now.  So I use a Xiaomi phone because it's about 30% cheaper than Apple.  I think it's almost as good.  Maybe it's as good as an Apple.

So investors need to be buying brands that are Chinese to ride the patriotism trend and also because they're just good value.  Think Luckin Coffee rather than Starbucks.  Think ANTA Sports rather than Nike.

~ Shuan Rein, "Chinese consumers are cutting back and buying local brands, says China Market Group's Shaun Rein," CNBC, 0:50 mark, February 12, 2025