Abby Cohen on the early history of Procter & Gamble

Procter & Gamble was founded 180 years ago. The company really grew during the Civil War, when they supplied the Union Army with soap and candles. What are some of their innovations? Ivory Soap, 1879, the soap that floats. My favorite product, Tide, which was introduced in 1946. Crest in 1955, the first toothpaste with fluoride.

~ Abby Cohen, Barron's Roundtable, January 6, 2020