Sep 10, 2008

David Lereah on the title of his real estate book published in 2006

Obviously I would change the title. There are places in the book where I actually say the boom is not healthy. But people don't read the book, and they just look at the title and they criticize it.

~ David Lereah, former chief economist of the National Association of Realtors and author of "Why the Real Estate Boom Will Not Bust -- And How You Can Profit From It," published in paperback in February 2006, "Why Real Estate Won't Go Bust, And Other Book-Title Bloopers," The Wall Street Journal, September 10, 2008, by Louise Radnofsky

(Mr. Lereah's book was served up in hardcover in February 2005 with the title "Are You Missing The Real Estate Boom? Why Home Values and Other Real Estate Investments Will Climb Through the End of the Decade -- And How to Profit From Them." That edition sold 12,000 copies. It was downhill from then. The paperback sold 2,300 copies in 2006 and 250 in 2007, according to Nielsen BookScan. So far this year, it's notched just 20 sales, Nielsen says.)

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