Q: We know you have some critics out there who object to the direct marketing. What’s your response to that?
Fisher: Eat my dust. There are two types of critics. First are the people who don’t like receiving direct mail or don’t like advertisers clogging up what they’d otherwise prefer to get for free. They need to remember that if somebody isn’t advertising, they’re not going to get that content. The other people that are critical are idiots. These are people in the industry who come to a conclusion that says if you do all that marketing you can’t be very good at asset management. One of my criticisms of the industry is that most of the industry isn’t good across the broad spectrum of business disciplines.
~ Ken Fisher, "Never Enough Fisher," EQUITIES, September, 2007