Bernie Schaeffer: Call/put ratio suggests "it's a good time to be long the market"

My colleagues, Bob Becks and Joseph W. Sunderman, took a look at the implications of a low ISE [International Securities Exchange] call/put ratio (below 90)... Unless we're transitioning to a bear market, which I highly doubt, this study suggests that it's a good time to be long the market, no matter how gut-wrenching it may be on a day-to-day basis.

~ Bernie Schaeffer, Schaeffer's Monday Morning Outlook, November 26, 2007